Making Uniform Shopping Online Easy

Making Uniform Shopping Online Easy

We celebrated our 100th anniversary in 2020, and with our next 100 years of business in mind, we made it our goal to create a more streamlined, customized ecommerce platform to bring an ever-increasing level of service to our customers. Launching in 2021, our new site quickly became a uniform-industry-leading interface with fast checkout options, a wealth of helpful shopping information and a mobile-first design with many more features that cater to contemporary customers’ needs.  

Helpful Resources 

Back-to-school shopping for uniforms can sometimes feel overwhelming, especially for families just joining our community. To improve our shoppers’ experience, we’ve created helpful guides, videos, FAQs and other outreach online to make sure customers purchase the right items for their students, stress free. From our How to Measure videos, which demonstrate exactly how to find the perfect fit, our downloadable Welcome Kit, which guides customers step by step through the entire shopping process, to our smart and helpful interactive chat option for extra support – we strive to share all the resources we can to shoppers at every step in the process.  

Custom Webstores  

We create individual webstores for every school we serve, with specially designed resources including custom school logo headers put together by our creative team and detailed, organized collections per grade and gender with easy navigation through product options. Shoppers can easily filter products as they like by special required items (SPE), sale items, logo items and individual categories to find exactly what they need.  

Quick Checkout 

We offer school families a large selection of payment options, including all major credit cards, gift certificates, speedy express payment options like Apple and Google Pay, plus Shop Pay Installments, which offer customers a flexible payment plan over several payments. We understand that as uniform provider for more than half a million students across the nation, flexibility of finances is key to helping support families where they are.  

Customer Accounts 

DENNIS customer accounts are a convenient portal for tracking purchases made both online and in stores, offering helpful information about uniform orders like estimated shipping timelines, fulfillment status and more. We continue to add valuable features to DENNIS customer accounts as we develop new systems to support our focus on always-advancing customer care.  

Mobile First 

Most DENNIS shoppers prefer to use mobile devices to do their uniform shopping online, and our in-house development team is continually looking for ways to expand and improve our mobile shopping experience. We truly understand the importance of making uniform shopping as easy as possible, and this means we prioritize a site design that not only looks great on smaller devices, but is simple to use, with easy navigation and settings tailored for quick shopping from phones. Convenient access to uniforms for busy families, anywhere!  

Explore our site and guides at, where school families at more than 2,000 top schools nationwide shop for their students’ uniforms every day.  

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