Our Brand Promise:

DENNIS makes school uniforms easy.

Our Mission: To make it easy for schools to design and maintain best-in-class uniform programs that meet their goals and values, while providing families with seamless shopping experiences for high quality and comfortable uniform products that students deserve.

➵ Watch our video!

What we value

Simplicity. Trust. Focus. Reliability. Leadership.

These core values encompass everything we’ve worked towards over the last 100 years – quality products, helpful customer service, industry-leading performance, convenient shopping options, and the most experienced, dedicated team of school uniform experts in the world.

We value:

Simplicity

How we live it: Make It Easy.

Our goal is to reduce the stress of uniform shopping by making every step as easy as possible!

We value:

Trust

How we live it: Earn Trust.

We earn trust by being sincere, honest, professional, transparent, consistent, and friendly in all we do.

We value:

Focus

How we live it: Dedicated To Our Core.

We keep our focus on doing one thing — school uniforms – better than anyone else.

We value:

Reliability

How we live it: Quality You Can Depend On.

Being truly best-in-class means paying attention to every detail, so we can deliver quality products and satisfaction to our customers.

We value:

Leadership

How we live it: Listen. Learn. Lead.

We listen to our customers, so we can learn, adapt, and deliver better services, products and ways of shopping for uniforms.

Our History:

DENNIS Uniform is turning 100!

We’re thrilled to be celebrating a century in the school uniform business in 2020, and we can’t wait to spend the next 100 years continuing to make school uniforms easy for schools, families & students alike.

➵ Follow our celebration on Instagram!