Core Values - Focus: The Do's & Don'ts of Staying Focused on Company Goals

December 11, 2020

When defining your company goals and making it a point to perform them well, it can be difficult not to get pulled in many different directions. While competitors take roads that look tempting to follow, there are complicated twists and turns down your own. So how do companies stay focused on the goals they’ve defined? Here are four do’s and don’ts to staying focused on doing what you do and doing it well. 


The Do’s & Don’ts of Staying Focused on Your Company Goals


Do: Take enough time to plan and strategize. It's easy to become laser-focused on end results. But the danger in that is not taking enough time to define exactly how goals are going to be achieved. A “whatever it takes” / “just get it done” broad-stroke approach creates disorder, so take the time to define every step in the process. Don’t forget to define every individual’s part in accomplishing that goal. Implementing (and sticking to) the delegation and division of tasks creates an organized process that pays off in dividends.


Don’t: Get lost in the details. Keep taking a step back to look at the big picture as you strategize how your company is going to achieve its goals. Staying focused on the product and the customer keeps everyone in mind of what matters most. Plus, big-picture thinking clears a path for innovative ideas to improve processes down the road.


Don’t: Latch onto hot trends that fizzle out. Once your company has established its main objectives, don’t get distracted by quick trends. While the competition may get some attention by latching onto the trend of the week, remember that every hot trend is a digression from the main objective. Customers remember a brand for their constancy in delivering great product and best-in-class service.


Do: Pay attention to feedback from customers. Customer reviews are pure gold – positive or not so positive, every bit of customer feedback is a treasure that should be valued. Your company should be seeking customer comments and reviews often, taking those comments and turning them into real solutions. After all, customer satisfaction should be a main goal of every company!


By defining, establishing and carrying out the processes in which company goals are accomplished, staying focused on what your company provides – in product or service – will greatly contribute to your success.


Established in 1920 in Portland, Oregon, 2020 marked 100 years of expertise from DENNIS Uniform. Celebrating a century of school partnerships and three generations of satisfied families, DENNIS Uniform is the largest school uniform provider in the United States. DENNIS is proud to publish this series of articles on living out our Core Values: Simplicity, Trust, Focus, Reliability and Leadership.